Community Management
Map Maker Community Manager – LatAm Mapping Competition
Community Management
Identify, engage and reward Map Maker ‘super users’
Event Management
Venues, agenda, collateral, imagery
Mexico City, Mexico. November, 2009
Zurich, Switzerland. March 2010
Lima, Peru. April, 2010
- Donation event at Universidad Mayor de San Marcos Auditorium
- Mapping party with 80 web developers
PR
- Campus Party organization
- University’s authorities and professors
- Prize winners
- Lima Valley Community (web developers)
Content & Social Media
- Google Site
- Map Your World Help forum
- html invitation for the Mapping party
- Press release
Google Official Blogs
Media coverage
Mexico
- blog.campus-party.com.mx
- milenio.com
- tecnowebstudio.com
- Webcast Televisa News (MM at 1′ 50”)
- gpodcasters.blogspot.com
- gpodcasters.blogspot.com
- movitelia.com
- tecnomaps.com
- fayerwayer.com
- blog.useful-media.org
- mikehn.wordpress.com
- plataformaurbana.cl
- neoteo.com
Perú
- Buenos Días Perú, one of the most important TV magazines in 2 different broadcasts (Day 1 and Day 2)
- Confirmado, TV news show from Government’s Channel 7
- Radio Programas del Perú, the main news radio station in their prime time radio show and also in their online versions (Day 1 and Day 2)
- El Comercio, the main peruvian newspaper (337K)
- El Comercio news portal
- La República one of the most traditional newspapers (130K)
- Ojo newspaper (609K)
- Correo newspaper (212K)
- Perú.21 newspaper (304K) and Peru.21 news portal
- Domingo al Día TV magazine show from Channel 4
- Tec, IT program from Channel 4
- Arturo Goga blog, the most recognized technology blog
- Agencia Andina, official newswire agency
- Peru.com, Terra, Perú Informa and Perú es Babel, among others
Impact
Dramatic increase in volume of User Generated Content in the region: 145% growth in editions MoM, and 300% increase looking at pre-competition data.