Map Maker Community Manager – LatAm Mapping Competition

Community Management

Identify, engage and reward Map Maker ‘super users’

Event Management

Venues, agenda, collateral, imagery

Mexico City, Mexico. November, 2009

• Campus Party

Zurich, Switzerland. March 2010

• Mappers & Modelers Summit

Lima, Peru. April, 2010

• Donation event at Universidad Mayor de San Marcos Auditorium
• Mapping party with 80 web developers

PR

• Campus Party organization
• University’s authorities and professors
• Prize winners
• Lima Valley Community (web developers)

Content & Social Media

• Google Site
• Map Your World Help forum
• html invitation for the Mapping party
• Press release
• Facebook
• Twitter

Google Official Blogs

Media coverage

Mexico

• blog.campus-party.com.mx
• milenio.com
• tecnowebstudio.com
• Webcast Televisa News (MM at 1′ 50”)
• gpodcasters.blogspot.com
• gpodcasters.blogspot.com
• movitelia.com
• tecnomaps.com
• fayerwayer.com
• blog.useful-media.org
• mikehn.wordpress.com
• plataformaurbana.cl
• neoteo.com

Perú

• Buenos Días Perú, one of the most important TV magazines in 2 different broadcasts (Day 1 and Day 2)
• Confirmado, TV news show from Government’s Channel 7
• Radio Programas del Perú, the main news radio station in their prime time radio show and also in their online versions (Day 1 and Day 2)
• El Comercio, the main peruvian newspaper (337K)
• El Comercio news portal
• La República one of the most traditional newspapers (130K)
• Ojo newspaper (609K)
• Correo newspaper (212K)
• Perú.21 newspaper (304K) and Peru.21 news portal
• Domingo al Día TV magazine show from Channel 4
• Tec, IT program from Channel 4
• Arturo Goga blog, the most recognized technology blog
• Agencia Andina, official newswire agency
• Peru.com, Terra, Perú Informa and Perú es Babel, among others

Impact

Dramatic increase in volume of User Generated Content in the region: 145% growth in editions MoM, and 300% increase looking at pre-competition data.