What we really want

The Kano Model

Customers can’t tell you what’s going to delight them: “If I’d asked customers what they wanted, they would have said ‘a faster horse’“, Henry Ford.

ImageTeam Henderson

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s