The ‘Social Era’

The value that rules…

  1. Industrial era – Institutions
  2. Information age – Data
  3. Social era – Value creation

“[…] while in the industrial era, organizations became more powerful by being bigger, in the Social Era, companies can also be powerful by working with others. While the industrial era was about making a lot of stuff and convincing enough buyers to consume it, the Social Era is about the power of communities, of collaboration and co-creation. In the industrial era, power was from holding what we valued closed and separate; in the Social Era, there is another framework for how we engage one another — an open one.”

Source – Traditional strategy is dead. Welcome to #SocialEra (The #SocialEra ebook)

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