“In emerging markets, particularly in China, online users report a larger proportion of social media accounts are devoted to microblogging (75 percent) and blogging (66 percent) than in other countries. In Asia, people blog to stay connected to friends and family; consequently, a blog’s range of influence tends to be relatively small, typically less than 11 people. In Western countries, however, blogging is viewed as a form of publishing, intended for larger audiences, which may also explain why fewer people in these geographies do it.”

And a couple of interesting facts about social media globally:

Why users use social media and networking sites

Why users interact with brands in social sites

Source – From Social Media to Social CRM. February, 2011. IBM