The problem is that Microsoft isn’t Apple, and Microsoft’s customers aren’t Apple’s customers. They tried selling a more Apple-like attitude to their customers, most of whom don’t want and won’t tolerate an Apple-like attitude. That’s why they’re not Apple customers.
Microsoft customers defeat Microsoft – Marco Arment
For software companies, one of the perils of success is becoming shackled to your customers; the more users you have, the harder it is to innovate, because most will be averse to any change. (Microsoft has suffered a version of this.) By filtering its innovations into new apps that lack an established user base, engineers and designers can take creative leaps that may not have worked if they’d simply been adding features to Facebook’s primary app.
The future of Facebook may not say “Facebook” – Farhad Manjoo
Mobile
Customer Experience
Social Media
Big Data
Betteridge’s law of headlines (Davis’ law or the journalistic principle)
If the headline asks a question, try answering ‘no.’ Is This the True Face of Britain’s Young? (Sensible reader: No.) Have We Found the Cure for AIDS? (No; or you wouldn’t have put the question mark in.) Does This Map Provide the Key for Peace? (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold. It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic. To a busy journalist hunting for real information a question mark means ‘don’t bother reading this bit’.
Marr, Andrew (2004). My Trade: a short history of British journalism.
Source – Wikipedia
“Within the rate of adoption, there is a point at which an innovation reaches critical mass.The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards (Diffusion of Innovations by Everett Rogers, 1962, p. 150).”
Source – Wikipedia
“As many of you may already know, there is this thing called a 1-9-90 rule of online participation. In any given online community, about 1% of the participants produce most of the content, another 9% participate regularly by editing (e.g., on a wiki), commenting (on blogs and articles), occasionally producing new content (in forums, etc), and the remaining 90% are ‘lurkers’ who do not publicly participate but only read (though these days, many of them participate a little more publicly, if not creatively, by “Liking”, tweeting, and otherwise sharing the content in ways that are visible to others, but without adding any thoughts of their own).”
“Some of those 9% of readers, instead of commenting on the post (at least a brief “Nice post, thank you”) are now sharing the link elsewhere and perhaps discussing it elsewhere, without the author of the original article ever being able to see that discussion. […] most of the good, nice, constructive commenters may have gone silent and taken their discussions of your blog elsewhere, but the remaining few commenters are essentially trolls.”
Source – Commenting threads: good, bad, or not at all, Bora Zivkovic
“The sharing you see on sites like Facebook and Twitter is the tip of the ‘social’ iceberg. We are impressed by its scale because it’s easy to measure. But most sharing is done via dark social means like email and IM that are difficult to measure.
According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook.
Facebook and Twitter do shift the paradigm from private sharing to public publishing. They structure, archive, and monetize your publications.”
Source – Dark Social: We Have the Whole History of the Web Wrong, Alexis C. Madrigal
The Kano Model
Customers can’t tell you what’s going to delight them: “If I’d asked customers what they wanted, they would have said ‘a faster horse’“, Henry Ford.
Image – Team Henderson
Genoveva Descalzo 